packaging ads

The packaging ads were fairly simple to make, the problem was setting up the lighting for the photos.

I simply took a 'group photo' of the four boxes together with their respective sweets, and done some individually.

After some editing, I added the logo and some captions for the posters. and voila

I can no longer look at strawberry laces

So I tried several times at making the ribbon shape of the logo out of strawberry laces, after several attempts it turned out pretty good. Still some editing and colour correction needed but I am happy with the photos

After doing this I got an assorted bundle of sweets and placed them about randomly against a plain background

I edited out the backgrounds in photoshop, dropped in the logo text and added all the images together. ultimately getting my first poster

Ad series

For the advertising series I wanted to show off both the new packaging and sweets, so people can feel nostalgic just looking at the ads, and want to view the website.

The first Idea was fairly simple; show the boxes with sweets surrounding them, letting the viewer quickly see what the service was and how they could get their own sweets.

The second was to make an ad out of sweets, by creating the logo or spelling the website out of sweets, such as the poster made by samuel mensa-bonsu

Ta-DAAA!

finally finished constructing the packaging, 1 for each category (boiled & Crunchy, Fizzy & sour, Chocolate heaven, Chewy & soft)
The boxes were made on a GF smith colorplan 270gsm paper with a cord embossing.

Side labels

I know that the strips around the box do not have a strong enough presence by their own, so I have created labels for the side of each box which helps identify the category of sweets, and there is a check list for the packager to tick off what sweets are inside the box. The other side of the box will be reserved for a shipping label. The addition of the side labels helps the mail order concept work much more effectively

ribbons

After a few variations I think I have the final versions of the wrap around ribbon for the packaging ready. I have strengthened the colour of both the watercolour and the stripes, and the black logo against the colour strips create a good contrast. hopefully it will work well against the packaging

Logo colour accents

To go with the different coloured strips I changed the pinstripe colour on the logo for each different category, so to continue the theme of the categories into the logo.

The colours are stronger than the watercolour strips so they can stand out against them

watercolour strips

I cut out sections from the watercolour strips and cleaned them up where necessary on Photoshop, after getting the original watercolour strips I added slight colour overlays to give them a bit more impact and even the tones out a bit. I tried this on one of the box prototypes only to find It was still looking a bit bland, so I took inspiration from the candy stripe wrappers and bags, and added coloured stripes to the strip

Watercolour

I have went back to the watercolour idea, as I think it could play in well with the wrap around ribbons. so the first thing I done was paint some textured watercolour strips

box design

I have decided to go with my concept of the tall box with the fold-over flap, mainly for the reason that it isn't an over complicated design while referencing the classing fold over candy stripe bag found at most pick and mix areas in shops. Giving a modern and more robust approach to the classic design.

I think I will leave the box blank and place the branding and details on a strip holding the box closed, which can be slid off. For each category the strip will have a different colour. So the band will be the next stage to develop

Made prototypes

Here are 2 of the prototypes I had rejected, I didn't manage to get a picture of the one I stuck with, But I'll post the secondary prototype soon enough

The one pictured twice above was a good idea, however when closed the side flaps folded way too far in to leave any considerable storage space inside the box

I liked this one based on a chip box from fast food resturaunts, however I didn't feel it would be robust enough

Logo development

I've found a font that will work great with the ribbon logo I tried earlier. I feel the bold and strong presence of this typeface will work well on the free flowing look of the ribbon - So I re-drew the ribbon to ensure it looked clean and simple and then continued to develop the idea

I also tried the ribbon in a watercolour texture. I had tried some watercolours in previous logos that never really worked out, but I feel if i do it right the watercolour texture will work well in implying retro and nostalgia.

package prototypes

I moved on to trying some prototypes of the packaging I have sketched out. I first done a line drawing in illustrator to make fold and cut lines easy to identify

Packaging sketches

After I had finished the proposal document for review I went back and sketched out some packaging ideas. My Ideas range from taking modern approaches to classic packaging and trying completely new concepts. I'm sure some of these won't work in practise but the next stage will be where I find out for sure.